Last Thursday was one of the hottest days of the year so far, so what did the team at Ploink! do?
Bask in the sun with a Pimms? Head to the coast? Swim with dolphins? Nope. We attended the 2013 Figaro Digital Marketing Conference at The Royal College of Physicians, Regent’s Park, London.
Mad you might think… but you would be wrong!
A big part of what we want to do with Ploink! is to engage more people. Spread the word. We all love ‘the Ploink way’ of doing things, the ethos that you don’t have to be big, or even give big, to make a real difference to someone’s life. Being small is truly beautiful.
So now we want to spread that Ploink! ethos to a wider audience so that more people have that feeling. We want ‘Ploinking’ to be a natural thing that people do in their daily lives. We want to ‘Ploinkerize the nation’!
So, as a ‘virtual’ company what better way of starting this process than by pinching a few good tips from the great and good of the corporate marketing world. Companies like Pizza Hut UK, Twitter, Transport for London, Absolute Radio, Argos, More Th>n, British Gas, Channel 4 and of course Oxfam.
There was a huge amount of information to take in throughout the day, and some really fabulous presentations. The sort of digital stuff that would make you either weep with excitement or want to lock yourself in a dark room and never come out.
So here is what we learned… ‘Mobile is the big thing!’
I know what you’re thinking…” Did they really have to go to London to work that out?” Seriously though, big business are putting all their efforts into marketing, selling, promoting and communicating with their customers via the mobile. Sure Facebook, Twitter, etc. are the tools by which they reach those customers, but everything is being geared towards the mobile and the ‘on the go’ experience for the user.
Well you can image how delighted and cutting edge we felt having just lunched our new 3D Charity Giving App! Which by the way, everyone loved.
The other big topic was content. Nearly every presentation mentioned that ‘content is king’, and one of the best presentations was about the need for a personalised approach to marketing. Exactly what we at Ploink! want to do.
We really want to talk to you guys more. Don’t worry! We’re not going to bombard you with stuff you don’t want. In fact precisely the opposite. We want to know what it is you do want, and how we can help each and every one of you gain the most out of using your Ploink!
So that’s the second part of our ‘Ploinkerization of the nation’, more info from us on how you can best use your Ploink!; So we’ll be creating and posting some short info videos, podcasts and helpful tips on our Facebook and Twitter pages very soon.
All in all we had a very enlightening and enjoyable day and have come back to Ploink! HQ with some great ideas on how to spread the ‘Ploink Oink’.
But what the Ploink! team would really, really like are some of your thoughts. What would you like Ploink! to do for you? How can we help your charity or donators? What is it that you really don’t like? Would you like Ploink! to be totally mobile based? Should we run more competitions? Should we up the minimum donation from 99p?
Anything at all that you feel you want to say about your Ploink!, please either add it to the comments below, or email us at .
We may have had a day out with the big boys, but you can rest assured that no matter how many ‘Ploinkers’ are out there… Ploink! will always be small and truly beautiful…